{"id":21975,"date":"2018-04-12T11:29:00","date_gmt":"2018-04-12T09:29:00","guid":{"rendered":"https:\/\/www.polstrin.cz\/vnimani-hodnoty-kuze-se-od-stredoveku-vyrazne-zmenilo\/"},"modified":"2018-04-12T11:29:00","modified_gmt":"2018-04-12T09:29:00","slug":"vnimani-hodnoty-kuze-se-od-stredoveku-vyrazne-zmenilo","status":"publish","type":"post","link":"https:\/\/www.polstrin.cz\/en\/vnimani-hodnoty-kuze-se-od-stredoveku-vyrazne-zmenilo\/","title":{"rendered":"Vnim\u00e1n\u00ed hodnoty k\u016f\u017ee se od st\u0159edov\u011bku v\u00fdrazn\u011b zm\u011bnilo"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

Ji\u017e po stalet\u00ed je k\u016f\u017ee jednou z nejroz\u0161\u00ed\u0159en\u011bj\u0161\u00edch surovin<\/strong> a roste pod\u00edl obyvatelstva, kter\u00fd p\u0159ich\u00e1z\u00ed s t\u00edmto p\u0159\u00edrodn\u00edm materi\u00e1lem ka\u017edodenn\u011b do styku. B\u011bhem posledn\u00edch desetilet\u00ed se k\u016f\u017ee stala z finan\u010dn\u00edho hlediska mnohem dostupn\u011bj\u0161\u00ed pro kone\u010dn\u00e9ho z\u00e1kazn\u00edka. Ve st\u0159edov\u011bku musel n\u00e1den\u00edk vydat na jeden p\u00e1r ko\u017een\u00fdch bot celou svou m\u011bs\u00ed\u010dn\u00ed mzdu, dnes sta\u010d\u00ed odpracovat si p\u00e1r hodin. V\u0161echny ko\u017een\u00e9 v\u00fdrobky byly p\u0159ed desetilet\u00edmi mnohem dra\u017e\u0161\u00ed ne\u017e dnes.  A\u010dkoli m\u016f\u017ee tato zpr\u00e1va zn\u00edt pozitivn\u011b, pro obory ko\u017eed\u011bln\u00e9ho pr\u016fmyslu to \u017e\u00e1dn\u00e9 v\u00edt\u011bzstv\u00ed nen\u00ed. Co stoj\u00ed za takovou zm\u011bnou?<\/p>\n\n\n\n

Zpracov\u00e1n\u00ed<\/h3>\n\n\n\n

D\u00edky nov\u00fdm metod\u00e1m zpracov\u00e1n\u00ed surov\u00e9 k\u016f\u017ee, pro kter\u00e9 se pou\u017e\u00edvaj\u00ed p\u0159edev\u0161\u00edm miner\u00e1ln\u00ed soli chromu, se stala use\u0148 (tedy fin\u00e1ln\u00ed produkt) podstatn\u011b levn\u011bj\u0161\u00ed a z\u00edskala vy\u0161\u0161\u00ed trvanlivost, \u010d\u00edm\u017e se roz\u0161\u00ed\u0159ily i mo\u017enosti jej\u00edho dal\u0161\u00edho vyu\u017eit\u00ed.<\/p>\n\n\n\n

Globalizace<\/h3>\n\n\n\n

D\u0159\u00edve poch\u00e1zela k\u016f\u017ee a ko\u017een\u00e9 v\u00fdrobky zejm\u00e9na od region\u00e1ln\u00edch v\u00fdrobc\u016f, dnes sn\u00ed\u017een\u00edm cla a zm\u00edrn\u011bn\u00edm obchodn\u00edch omezen\u00ed v celosv\u011btov\u00e9m m\u011b\u0159\u00edtku se v\u00fdroba sm\u011b\u0159uje p\u0159es Ji\u017en\u00ed a V\u00fdchodn\u00ed Evropu do Asie. Nejv\u011bt\u0161\u00edm producentem obuvi se stala \u010c\u00edna a na v\u00fdznamnost ko\u017eed\u011bln\u00e9ho pr\u016fmyslu v Evrop\u011b z\u016fstaly jako vzpom\u00ednka jen muzea a jm\u00e9na ulic. Do V\u00fdchodn\u00ed Evropy je sm\u011b\u0159ov\u00e1na v\u00fdroba \u010dalounick\u00fdch komponent\u016f pro automobilov\u00fd pr\u016fmysl.  Jedn\u00edm z nejv\u011bt\u0161\u00edch producent\u016f ko\u017een\u00e9ho n\u00e1bytku v Evrop\u011b je Polsko, ale st\u00e1le v\u00edce n\u00e1bytku poch\u00e1z\u00ed z Asie. Stejn\u011b jako v ostatn\u00edch odv\u011btv\u00edch i zde plat\u00ed, \u010d\u00edm ni\u017e\u0161\u00ed mzdov\u00e9 n\u00e1klady, t\u00edm ni\u017e\u0161\u00ed cena kone\u010dn\u00e9ho produktu.<\/p>\n\n\n\n

Technick\u00fd pokrok<\/h3>\n\n\n\n

Zpracov\u00e1n\u00ed surov\u00e9 k\u016f\u017ee se b\u011bhem posledn\u00edch dek\u00e1d stalo d\u00edky vyu\u017eit\u00ed modern\u00edch technologi\u00ed a automatizace mnohem efektivn\u011bj\u0161\u00ed. Rovn\u011b\u017e zhodnocen\u00ed pou\u017eiteln\u00e9 plochy usn\u00ed se optimalizovalo, kdy\u017e se  nap\u0159\u00edklad dok\u00e1\u017e\u00ed ve v\u00fdrob\u011b do ur\u010dit\u00e9 m\u00edry vyrovnat p\u0159\u00edrodn\u00ed charakteristick\u00e9 znaky<\/strong> na l\u00edci usn\u011b (nap\u0159. jizvy a vr\u00e1sky). Tak\u00e9 se za\u010dala efektivn\u011bji zpracov\u00e1vat i dal\u0161\u00ed vrstva k\u016f\u017ee tzv. \u0161t\u00edpenka<\/strong>, nejen jej\u00ed svrchn\u00ed l\u00edc.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Tyto zm\u011bny m\u011bly v\u00fdrazn\u00fd dopad na cenu ko\u017een\u00fdch v\u00fdrobk\u016f<\/strong>, \u010d\u00edm\u017e se staly \u0161ir\u0161\u00ed ve\u0159ejnosti dostupn\u00e9. Kde d\u0159\u00edve no\u0161en\u00ed po\u0159\u00e1dn\u00fdch ko\u017een\u00fdch bot bylo ned\u011bln\u00edm ritu\u00e1lem a obuv se nechala n\u011bkolikr\u00e1t spravovat u obuvn\u00edk\u016f, tam se dnes po jedn\u00e9 sez\u00f3n\u011b boty kupuj\u00ed nov\u00e9. Ko\u017een\u00e9 oble\u010den\u00ed a dopl\u0148ky, kter\u00e9 se nos\u00edvaly p\u0159\u00edle\u017eitostn\u011b, jsou nyn\u00ed obl\u00edbenou a denn\u011b no\u0161enou sou\u010d\u00e1st\u00ed na\u0161eho \u0161atn\u00edku. V minulosti se ko\u017een\u00e9 interi\u00e9ry automobil\u016f t\u00fdkaly pouze zna\u010dek Rolls Royce, Jaguar nebo Bentley, dnes jsou v nab\u00eddce ka\u017ed\u00e9 automobilky.<\/p>\n\n\n\n

Pou\u017e\u00edv\u00e1n\u00ed ko\u017een\u00fdch v\u00fdrobk\u016f je st\u00e1le obl\u00edben\u011bj\u0161\u00ed a ji\u017e nen\u00ed tolik spojen\u00e9 s vy\u0161\u0161\u00ed \u017eivotn\u00ed \u00farovn\u00ed a bohatstv\u00edm, st\u00e1le je ale v\u0161eobecn\u011b zn\u00e1m\u00e9, \u017ee prav\u00e1 k\u016f\u017ee je vysoce hodnotn\u00fd a trvanliv\u00fd materi\u00e1l<\/strong>. Nicm\u00e9n\u011b u dor\u016fstaj\u00edc\u00ed generace se toto pov\u011bdom\u00ed ztr\u00e1c\u00ed, co\u017e je zp\u016fsobeno hlavn\u011b snadnou dostupnost\u00ed tohoto materi\u00e1lu, a to sni\u017euje jeho hodnotu. Ji\u017e neplat\u00ed tolik za symbol exkluzivity, jako tomu bylo d\u0159\u00edve. Negativn\u00ed dopad na vn\u00edm\u00e1n\u00ed kvality ko\u017een\u00fdch produkt\u016f m\u00e1 zpracov\u00e1n\u00ed \u0161t\u00edpenky, kter\u00e1 se nem\u016f\u017ee co do kvality a trvanlivosti srovn\u00e1vat s kvalitou usn\u011b ze svrchn\u00edho l\u00edce, m\u016f\u017ee ale na prvn\u00ed pohled vypadat velmi podobn\u011b. Proto mezi zd\u00e1nliv\u011b podobn\u00fdmi v\u00fdrobky od r\u016fzn\u00fdch v\u00fdrobc\u016f mohou b\u00fdt propastn\u00e9 cenov\u00e9 rozd\u00edly. Tato skute\u010dnost tak\u00e9 \u010dasto vede u \u010d\u00e1sti z\u00e1kazn\u00edk\u016f k myln\u00e9mu dojmu, \u017ee use\u0148 ji\u017e nemus\u00ed b\u00fdt samoz\u0159ejm\u011b  pova\u017eov\u00e1na za odoln\u00fd, robustn\u00ed materi\u00e1l s dlouhou dobou \u017eivotnosti.<\/p>\n\n\n\n

Existuj\u00ed dal\u0161\u00ed nov\u00e9 technologick\u00e9 postupy zpracov\u00e1n\u00ed k\u016f\u017ee, kter\u00e9 v\u00fdrazn\u011b sni\u017euj\u00ed po\u0159izovac\u00ed cenu fin\u00e1ln\u00edho produktu, jsou ale \u010dasto chybn\u011b deklarov\u00e1ny jako v\u00fdrobky z prav\u00e9 p\u0159\u00edrodn\u00ed k\u016f\u017ee. Jde nap\u0159\u00edklad o technologii nan\u00e1\u0161en\u00ed ko\u017een\u00fdch vl\u00e1ken na um\u011ble vyr\u00e1b\u011bn\u00e9 podkladov\u00e9 materi\u00e1ly nebo vrstven\u00ed r\u016fzn\u00fdch um\u011bl\u00fdch materi\u00e1l\u016f na z\u00e1kladn\u00ed podkladovou vrstvu ze \u0161t\u00edpenky. Takov\u00e9 v\u00fdrobky se nemohou s v\u00fdrobky z prav\u00fdch p\u0159\u00edrodn\u00edch usn\u00ed porovn\u00e1vat, nikdy nedoc\u00edl\u00ed takov\u00e9 kvality a \u017eivotnosti.<\/p>\n\n\n\n

\"\"
Uk\u00e1zky vrstven\u00ed materi\u00e1l\u016f s fin\u00e1ln\u00ed vrstvou \u0161t\u00edpenky<\/figcaption><\/figure>\n\n\n\n

Technick\u00fd pokrok dok\u00e1zal na jedn\u00e9 stran\u011b u\u010dinit v\u00fdrobky z p\u0159\u00edrodn\u00edch usn\u00ed dostupn\u011bj\u0161\u00ed, na druh\u00e9 stran\u011b je v\u0161ak pro z\u00e1kazn\u00edka \u010d\u00edm d\u00e1le slo\u017eit\u011bj\u0161\u00ed orientovat se v kvalit\u011b nab\u00edzen\u00fdch produkt\u016f. Use\u0148 tak z\u016fstane v o\u010d\u00edch a mysl\u00edch z\u00e1kazn\u00edk\u016f t\u00edm odoln\u00fdm a trvanliv\u00fdm produktem jen tehdy, pokud budou k dispozici jasn\u00e9 a komplexn\u00ed informace napom\u00e1haj\u00edc\u00ed rozli\u0161ovat dobrou a \u0161patnou kvalitu<\/strong> nab\u00edzen\u00fdch materi\u00e1l\u016f . P\u0159i v\u00fdb\u011bru sedac\u00edho n\u00e1bytku pota\u017een\u00e9ho usn\u00ed se proto v\u017edy zaj\u00edmejte o typ usn\u011b, jej\u00ed zpracov\u00e1n\u00ed  a n\u00e1slednou \u00fadr\u017ebu.  O tom, jak\u00e9 druhy usn\u00ed existuj\u00ed a jak\u00e9 v\u00fdhody a nev\u00fdhody maj\u00ed, jsme psali v na\u0161em \u010dl\u00e1nku zde<\/a>.<\/p>\n\n\n\n

Zdroj: Soerensen Leather<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Ji\u017e po stalet\u00ed je k\u016f\u017ee jednou z nejroz\u0161\u00ed\u0159en\u011bj\u0161\u00edch surovin a roste pod\u00edl obyvatelstva, kter\u00fd p\u0159ich\u00e1z\u00ed s t\u00edmto p\u0159\u00edrodn\u00edm materi\u00e1lem ka\u017edodenn\u011b do styku. B\u011bhem posledn\u00edch desetilet\u00ed se k\u016f\u017ee stala z finan\u010dn\u00edho hlediska mnohem dostupn\u011bj\u0161\u00ed pro kone\u010dn\u00e9ho z\u00e1kazn\u00edka. Ve st\u0159edov\u011bku musel n\u00e1den\u00edk vydat na jeden p\u00e1r ko\u017een\u00fdch bot celou svou m\u011bs\u00ed\u010dn\u00ed mzdu, dnes sta\u010d\u00ed odpracovat si p\u00e1r hodin. V\u0161echny ko\u017een\u00e9 v\u00fdrobky byly p\u0159ed desetilet\u00edmi […]<\/p>\n","protected":false},"author":11,"featured_media":20661,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ngg_post_thumbnail":0,"footnotes":""},"categories":[252],"tags":[],"class_list":["post-21975","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clanky"],"acf":[],"yoast_head":"\nVnim\u00e1n\u00ed hodnoty k\u016f\u017ee se od st\u0159edov\u011bku v\u00fdrazn\u011b zm\u011bnilo - POLSTRIN - \u010cesk\u00fd v\u00fdrobce \u010daloun\u011bn\u00e9ho n\u00e1bytku<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.polstrin.cz\/en\/vnimani-hodnoty-kuze-se-od-stredoveku-vyrazne-zmenilo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vnim\u00e1n\u00ed hodnoty k\u016f\u017ee se od st\u0159edov\u011bku v\u00fdrazn\u011b zm\u011bnilo - POLSTRIN - \u010cesk\u00fd v\u00fdrobce \u010daloun\u011bn\u00e9ho n\u00e1bytku\" \/>\n<meta property=\"og:description\" content=\"Ji\u017e po stalet\u00ed je k\u016f\u017ee jednou z nejroz\u0161\u00ed\u0159en\u011bj\u0161\u00edch surovin a roste pod\u00edl obyvatelstva, kter\u00fd p\u0159ich\u00e1z\u00ed s t\u00edmto p\u0159\u00edrodn\u00edm materi\u00e1lem ka\u017edodenn\u011b do styku. 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